Top 5 Drawing & Coloring Apps on iOS in New Zealand Q4 2021

During the fourth quarter of 2021, the top 5 drawing and coloring apps on iOS in New Zealand demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared.

Happy Color by Numbers Game from X-Flow experienced fluctuations in weekly revenue, peaking at $325 in the last week of October. Weekly downloads saw a decline from around 1.8K at the beginning of the quarter to just over 1K by the end. Active users showed a slight decrease, starting at 9K and ending the quarter at approximately 8.4K.

Phone Case DIY from Crazy Labs did not generate any revenue during this period. Weekly downloads varied, starting at 620 and peaking at 1.2K in late October, before dropping to 738 by the end of December. Active users followed a similar pattern, starting at 2.6K, reaching a high of 3.5K in late October, and ending the quarter at around 2.5K.

Color by Number: Coloring Games from Wildlife Studios maintained a steady weekly revenue, peaking at $371 in mid-October. Downloads showed an upward trend towards the end of the quarter, starting at 270 and rising to 459 by the last week of December. Active users also increased, beginning at 1.6K and reaching over 2K by the end of the period.

Colorfy: Coloring Book Games, another app from Wildlife Studios, saw relatively stable revenue, with a peak of $421 in the week before Christmas. Downloads fluctuated slightly, starting at 268 and ending at 269. Active users saw a minor decline, starting at 621 and closing the quarter at 668.

String Pull from Crazy Labs, released in early October, had a slow start but gained traction with weekly downloads peaking at 665 in late November. Active users showed a growth trend, starting at 28 in mid-November and rising to 954 by the end of December.

These insights are based on data from Sensor Tower. For a deeper dive into these metrics and more, visit Sensor Tower’s platform.